Crossing the Digital Divide Digital Bridge's primary goal is the delivery of modern digital technology to those households and communities that have been by-passed by the Digital Revolution. The key to the DB delivery strategy is that residents and businesses will pay a subscription to access services. This will generate revenue and ensure that, unlike other ‘Wired Up’ projects, the DB is self-financing and scalable outside of Shoreditch, across London and beyond. Research has indicated resident and business readiness to pay if the high value services that they want are delivered. Affordability for residents will be a key issue. At the heart of the value proposition for them will be the savings generated by services on the Consumer ‘Money Matters’ channel. The aim is to increase resident disposal income sufficiently to make the DB subscription easily affordable. In terms of the price point, for residents, focus group research and quantitative analysis from the Family Expenditure Survey has highlighted a range of approximately £3.50 per week. Ongoing research will determine the exact figure. The first three months of DB will be free for all residents after which they will have a choice to subscribe.